Accept the limits and learn to be cooperative and regenerative
How a company thinks it should behave is heavily influenced by the trending economy beliefs. This becomes a problem when modern economics has not been that good at dealing with limits.
Abstract economic models have omitted the completely decisive role nature and its resources play for any economy, and that the dissipative structures of companies devour these resources. Instead it shows economy as a closed convenient circular flow, that could go on forever.
Even more devastating has been the belief, the world view, of economy as the whole and earth as a store has made many economists blind to the Copernican view where economy is a subsystem to the whole, earth. Blind to the limits by the finitude of our planet.
With our finite planet, 1st and 2nd law of thermodynamics and that nothing grow forever in an contained environment like, well earth, you realize this there has to be a change if our economy with its focus on growth and its companies focus on profit through growth shall not crash into the limits of our planet.
One change is as mentioned to change the focus. Switch from goal of growth to goal of helping human beings flourishing within limits and this will influence the behaviour of companies. The changed goal will probably help companies accepting the limits and find ways to transform from being a degenerative business to a regenerative business.
Bending the linear degenerative throughput of current throughput into a circle economy is a step on the way being regenerative but it will not be enough. There are limits to the size of circle as the entropic nature of the economic process can never fully be escaped, the circle cannot be fully closed. As Kate Raworth says
“only generous design can bring us back below the Doughnut’s ecological ceiling.”
Businesses and economy need to see themselves as part of the whole shall try to mimic nature and give back more than it takes.
Being a regenerative business, besides to working with the ecosystems and replenishing the our earth from which it borrows, emphasizes more mutual beneficial collaborations rather than competing and considering the increasing scarcity of critical resources, speaking to our innate predisposition to cooperate and share would increase our chances of avoiding calamities, staying within the limits and bringing prosperity to all.
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